Blogs are better when you actually write posts for them. Blogging is a great way to increase your visibility online and showcase skills. For a copywriter like myself, this is even more important. However, here are some great reasons for not doing your weekly/monthly/daily blurt.
- You’ve just been too damn busy. This is my top one. When I started out as a freelancer, I used this site as a way to build my portfolio. I didn’t realise how quickly I’d find regular work. Bear in mind that I’m a university student and Mum, too. Your website’s important, but nowhere near as much as your clients.
- You haven’t had inspiration. What’s worse than writing nothing at all? Writing utter garbage. If you don’t have the creative energy to write a decent post, there’s no point in poisoning your reputation with rubbish content. Go for a walk, check out some tips for fighting writer’s block, and come back fresh.
- You’re focusing on other media. Seriously, blogging isn’t the only way to boost your web-presence, and sometimes other media outlets will suit your business more. Tradespeople for example, are better off on Facebook in my opinion, and designers can get great results from Pinterest. Take Ron’s advice, which certainly applies to content marketing. And to life.
Equally though, there are lots of great reasons to write on your own website. You can show of your strengths, have total creative control, and no-one’s going to insert inappropriate links for dodgy SEO purposes but you. Your website is a great tool that can form the spearhead of your work, showing what you’re capable of and directing you to your future goals.
Fancy a chat? Fire up the kettle and message me up in the comments below or on Twitter.
Top image from http://www.pixabay.com.